Facebook’s advertising troubles

iOS 14 will soon stop user device id tracking preventing companies from tracking data across apps. In 2019 Facebook reported 69.66bn in ad revenue, with about 98.5 percent of Facebook’s global revenue being generated from advertising. This recent change by Apple has been cause for alarm at Facebook who estimate that this change will cut revenues on iOS devices by 50%.

If this planned removal of device id tracking continues, Facebook may consider pulling back their Audience Network product which they claim would most affect small businesses which have smaller budgets and who need the highly targeted advertising

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